This is Sander Kleinenberg: Avaland Residency Returns To Hollywood

On March 14th, Avalon Hollywood plays host once again to the wonderful and vibrant world of Sander Kleinenberg as the enigmatic Dutchman returns with his dazzling video show marking the inaugural launch of his Avalon Hollywood residency. A triumph for the senses, Sander’s ‘This is’ event brand has been reviewed to critical acclaim, his talent for creating a rare melting pot of sounds and beats catching the attention of the world’s partying public and forming the basis of an impressive International reputation.

Now in its third year, Sander will be kicking off his 2009 ‘This Is…’ residency at Avalon with a special launch party on Saturday March 14th, with
dates following throughout the year in July, October and December. Playing alongside special guest John Dahlback, superstar Sander will be headlining the main room, which will be specially fitted out with the Pioneer SVM-1000 audio-visual mixer (which Kleinenberg helped develop), DVJ’s and a state of the art video installation, exclusively for his performances.

For this is no ordinary show, Kleinenberg’s talent for creating atmospheres and captivating myriad crowds is not only down to his intoxicating sound, but also his extraordinary ability to integrate video imagery into his sets. “This is a whole new way of looking at what you do creatively” Sander explains “In the end that is very challenging. It makes you more versatile as well.” Sander will continue to show off his aesthetic flexibility at other residencies during the course of the year, too, including Pacha in Ibiza, Ministry of Sound in London, and Paradiso in Amsterdam. Each of these gigs affords him unique creative opportunities; “Residencies are like laboratories: You can go in and experiment. As you get to know the sound system and the clientele, and become comfortable, you have more faith in
each potential change of direction.”

• http://sanderkleinenberg.com
• http://myspace.com/sanderkleinenberg